Between customs and traditions and the lack of opportunities in the labor market, "Noheir Selim" was a success story in Assiut Governorate, south of Upper Egypt, where she started launching her project to design and manufacture accessories as well as many handcraft works including ladies bags, shawl and a number of innovative handicrafts.
Noheir Selim says that since her childhood she loves colors and drawings and despite studying the effects that she always dreamed of working in the field of design and began to think to launch her idea through close friends and design accessories and crafts Handcraft different designs and shapes, but everyone began to know her art to launch a dimension Page on social networking sites and the launch of its brand "Noon Designs" to meet the great popularity between girls and Upper Egypt and go to other governorates
She added that she started to create different forms of hijab in colorful colors so as not to adhere to girls and women in traditional colors in addition to accessories and bags for women and girls of different materials
She pointed out that what distinguishes its products use of precious and semi-precious stones in all accessories that make it to be distinctive and valuable in addition to the drawings on the bags my own drawings and not printed images
She pointed out that she has a married and has two children Zina and Mallika and this was never a hindrance in her work and achieve her goal to increase the popularity of her brand, noting that everyone from her family was encouraging her to achieve her goal